The Study Tour in Portugal represents a key milestone in the international learning experience. Set in Lisbon—a city where tradition, innovation, and creativity converge—students engage in a dynamic path combining academic sessions and corporate workshops.

The experience is developed in close collaboration with leading Portuguese institutions such as Universidade Europeia IPAM and IADE — Faculdad de Design, Tecnologia e Comunicação, alongside advanced learning sessions at the Digital + Sustainable Innovation Lab of Católica Lisbon School of Business & Economics.

Students also engage with companies and startups, exploring topics such as digital transformation, innovative retail models and marketing strategies.

A highlight of the tour is an immersive experience within a major global Portuguese company, providing deep insights into brand heritage and corporate culture. This experience directly feeds into a project work developed later in Milan, offering a unique opportunity to connect strategic thinking with real-world context.

The program also includes cultural and networking moments, such as a visit to Sintra (UNESCO World Heritage Site), fostering group cohesion and cultural immersion.

CV Review and Optimization
The Career Service Office at IULM, together with the Master’s team, supports students in developing internationally oriented CVs tailored to attract global recruiters. This includes the enhancement of project work experience and dedicated sessions on LinkedIn optimization, transforming profiles into strategic networking tools.

Placement Support
Through a strong corporate network, we facilitate access to targeted internship opportunities, helping match students’ skills and aspirations with real market needs.

Networking Opportunities
The program fosters continuous interaction with top managers and industry professionals, enabling students to build valuable
professional relationships and exchange insights and best practices.

The course is divided into two modules and three laboratories.

International Marketing:

• Advanced Marketing Strategies
• Customer Insights’ Analysis in Global Markets
  
• International Branding and Corporate Reputation
  
• International Trade Marketing
  
• Economics and Finance for Marketing & Sales
• Budgeting and Business Planning
  
• Marketing of Financial Services
  
• Servitization and New Services Marketing Trends
  
• Experiential Marketing
  
• Sustainability Management in Global Chains
  

International Sales Communication:

• International Sales Management
• International Retail Strategies
  
• Intercultural Sales Communication
  
• Consumer Neuroscience and Neuroselling
  
• Relationship Selling for Global Business
• Innovation Project Management
  
• International Pricing Tactics
  

Digital Marketing Laboratory:

• The Digital Customer Journey
• Digital Communication Management
• Social Media Marketing & Omnichannel Experience Management
  
• Analytics & Big Data for Marketing & Sales
  
• Data Sensing & Visualization
  
• Marketing automation, CRM and Artificial Intelligence
  
• AI for Business Marketing and Sales
  
• E-Commerce Strategy, SEO, SEM
  
• Brand and Metaverse: redefining Brand Identities
  

Soft Skills Laboratory

• Public Speaking
• Creative Leadership
• Soft Skills in the BANI World
  
• Complex Negotiations and Multicultural Tactics
  

Laboratory:

• EMEA (Europe, Middle East, Africa) & Russia
• APAC (Asia Pacific) & India
• NORTH AMERICA (Canada, USA) & LATAM (Latin America)

Lessons take place from Monday to Thursday from 9.00 to 17.00 with an hour of lunch break.